What guides your decisions?
Throughout ethixCube, players build a Moral Compass by recording the reasons behind their choices. While most people draw on multiple ethical lenses, certain patterns often emerge.

Green cube
The Strategist
Outcome & Impact
The Strategist weighs consequences carefully, asking what course of action produces the greatest good for the most people. Every choice is an opportunity to evaluate trade-offs, calculate likely outcomes, and act in ways that genuinely improve the situation for those affected.
- Thinks ahead and anticipates second-order effects
- Balances short-term costs against long-term benefit
- Comfortable navigating ambiguity and trade-offs
- Grounds moral reasoning in real-world impact
In ethixCube™, Strategists often advocate for policy positions that maximise collective outcomes, sometimes accepting difficult compromises in service of a greater good.

Blue cube
The Guardian
Principle & Duty
The Guardian holds fast to principles that should never be violated regardless of circumstance. Where others debate consequences, the Guardian asks what duties, rights, and obligations are at stake, and upholds them with consistency and moral steadiness.
- Respects rights and duties as non-negotiable
- Applies principles consistently across situations
- Values fairness, justice, and impartiality
- Resistant to rationalising harmful means for good ends
In ethixCube™, Guardians often anchor group deliberation by drawing attention to rights that must not be overlooked, even when expedient solutions are on the table.

Amber cube
The Conscience
Character & Virtue
The Conscience asks not only what to do, but what kind of person one should be. Drawing on virtues such as honesty, compassion, courage, and practical wisdom, this lens centres moral character and the quality of relationships as the foundation of ethical life.
- Asks what a person of good character would do
- Draws on empathy, care, and relational sensitivity
- Values integrity and authenticity in decisions
- Attentive to the texture of moral life, not just outcomes
In ethixCube™, Consciences often reshape the tone of deliberation, introducing questions of trust, care, and what precedent a choice sets for the kind of community the group wants to be.
The Ethix Profile never names a lens while you are playing.
Not on a response, not on a cube, not in a colour key, not once on any screen in any case. The three responses are reshuffled for every case, so even their position cannot give it away.
That is the whole reason the ending is worth reading. If you could see which answer bought which colour, you would start answering the compass instead of the case, and the profile at the end would be a description of the game rather than a description of you.

Find out how you actually reason.
One case or four, about five minutes each, and a name at the end. No account needed.