Ethics isn't abstract. Make it real.
Real cases with no clean answer in them, about five minutes each, and a description of how you actually reason when a decision costs something. Then take the same game to a room and watch people disagree.
Work through real cases
Real decisions with no obviously right answer in them. You vote in private, then say what your reason was.
Get pushed on it
Every case turns. New evidence arrives, aimed squarely at the side you took, and you answer the same question again.
Read your profile
One of six, built out of your own answers, with the whole run printed underneath so you can check every claim in it.
What is ethixCube™?
A structured workshop experience where groups explore ethical dilemmas through voting, discussion, disagreement, and collective reflection.
Ethical dilemma scenarios
Participants work through realistic dilemmas where values, risks, and responsibilities collide.
Individual voting
Participants vote during discussion, revealing disagreement and unexpected perspectives.
Ethical reasoning
Participants defend positions, challenge assumptions, and reflect on how they justify decisions.
Collective policy map
Groups transform disagreement into shared positions and collective responses.
Most people reach for one more than the others.
Every reason in the game carries one of three kinds of moral reasoning. You are never told which is which while you play, which is what makes the ending worth reading.
The Strategist
Outcome & Impact
The Strategist weighs consequences carefully, asking what course of action produces the greatest good for the most people. Every choice is an opportunity to evaluate trade-offs, calculate likely outcomes, and act in ways that genuinely improve the situation for those affected.
The Guardian
Principle & Duty
The Guardian holds fast to principles that should never be violated regardless of circumstance. Where others debate consequences, the Guardian asks what duties, rights, and obligations are at stake, and upholds them with consistency and moral steadiness.
The Conscience
Character & Virtue
The Conscience asks not only what to do, but what kind of person one should be. Drawing on virtues such as honesty, compassion, courage, and practical wisdom, this lens centres moral character and the quality of relationships as the foundation of ethical life.
A run ends by naming you.
Whichever of the three lenses you reached for most is the one you are named for. None of the three is the good one, and the Ethix Profile says so.
It has already been played, in rooms that matter.
Corporate boardrooms, international conferences and student cohorts, from Canary Wharf to Bangkok.
Canary Wharf, London · July 2026
Piloting with KPMG
A facilitated session with KPMG teams in Canary Wharf. Realistic dilemmas, secret votes, coloured cubes, and a twist that tested every consensus.
Valencia, Spain · June 2026
Ethics in Play at EU-SPRI 2026
A special session at the EU-SPRI Annual Conference: Ethics in Play, a participatory game for responsible digitalisation, convened by the ethixCube team.
University of Greenwich · May 2026
Students take the table
Student ambassadors played the university deck: AI detection, teaching avatars, and lecture recordings. Same board, different stakes.
ISPIM Connects Bangkok · March 2026
ethixCube goes international
The BRIDGE project's first international outing, introducing game-based ethics to an innovation-management audience.
What we can actually show you.
67%
of KPMG participants reported a moderate or significant change in their thinking
21
feedback forms completed at the close of that session
4
pilots across three continents, from Greenwich to Bangkok
9
cases in the bank, four from universities and five from the workplace
KPMG pilot, Canary Wharf, July 2026.
Find out how you actually reason.
One case or four, about five minutes each, and a name at the end. No account needed.